SEXY, SMART, POWERFUL

Current WWE Divas:

AJ, Aksana, Alicia Fox, Beth Phoenix, Brie Bella, Eve Torres, Kaitlyn, Kelly Kelly, Kharma, Layla, Maryse, Natalya, Nikki Bella, Rosa Mendes, & Tamina

The popularity of women in WWE has resulted in various cross-promotions with other brands featuring WWE Divas. Various Divas have posed in Playboy, and others have appeared in commercials for WWE and non-WWE products as well as men's interest magazines.

The WWE Divas normally go on an annual photoshoot every year, usually to a different location each time. The photoshoot is followed by a magazine featuring photos from the shoot as well as a television special or video release of highlights from the shoot.

• 1999: Sable
• 2000: Chyna
• 2003: Torrie Wilson
• 2004: Torrie Wilson and Sable
• 2005: Christy Hemme
• 2006: Candice Michelle
• 2007: Ashley
• 2008: Maria
• 2010: Tiffany

It has become a WWE tradition for any Diva who appears on the front cover of Playboy to have a match at WrestleMania. Commonly, these matches would have the term 'Playboy' included in its name. For example, at WrestleMania XX in 2004, Torrie Wilson and Sable competed as a 'Playboy' tag team against Stacy Keibler and Miss Jackie. At WrestleMania 22, Torrie Wilson and Candice Michelle competed in a Playboy Pillow Fight. This tradition has since been discontinued after WWE made its content TV-PG in 2008; with Maria being the final diva to pose for the magazine. Former ECW general manager Tiffany posed for the magazine, but this was before she joined the WWE. Maryse Ouellet has also appeared in Playboy before her tenure in WWE along with Mickie James in Olive Gardner.

Actual Playboy playmates, such as Carmella Decesare and Karen McDougal have also appeared in Diva Search in 2004. Some former and current Divas such as Trish Stratus, Lita, Debra, Sharmell, Stacy Keibler, Michelle McCool, and Melina have indicated that posing for Playboy magazine is out of the question for them. Trish Stratus has appeared on Canadian sports talk show Off The Record and said that she didn't pose because she wanted to be known as "multiple time Women's Champion Trish Stratus" rather than "the girl who posed in Playboy." Trish Stratus also claims that she refused the shoot because she says she can still be sexy without taking her clothes off. Lita has said that she didn't pose because she felt it was wrong for her (who was known as a role model for young girls at the time) to pose for the magazine. Stacy Keibler refused to pose as she believes it would be better if she "left something for the imagination."

Sunny claimed to have refused an offer by Playboy to pose for the magazine. Sable later claimed, however, that Playboy had actually never approached Sunny, and that Sunny had fabricated the whole story. However, Sunny was not the first to report that she had turned down an offer.